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Bournemouth hit the beach with new kit

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AFC Bournemouth’s new away shirt for the 2022/23 Premier League campaign has an instant classic feel about the shirt.

Sporting the rather infamous lilac, turquoise and blue colour scheme from the “so bad it’s good” away kit of 1992, the new design captures Bournemouth beach’s famous palm trees.

The release video also included Philip Billing stroking his chin, before Kieffer Moore giving a little cartoon-style wink to the camera, a nod to the iconic moment that the Cherries clinched promotion to the Premier League in May.

As part of the creative process, representatives from the AFC Bournemouth Supporter Experience Group, Equality Focus Group and the club’s Product Ambassadors took part in number of sessions over the course of a year resulting in them voting for the design that would be selected as the away kit for the 2022/23 season.

Head of Brand and Creative, Matt Payne, spoke told

“It was great to meet with supporters and talk to them about not only the kit process, but our brand direction as well. We’re immensely proud of our surroundings and it was great to share how our location provides a constant source of inspiration into our visual identity and kit culture.”

Your say…

GARYafCb wrote…

What a wonderful chance to be a pedant.
On the club website it says
“Inspired by the palm trees on Bournemouth’s iconic seafront, the tropical foliage influences the graphic design of this season’s away kit.“
Surely the trees on the seafront are Cordyline Australis – although called the Cabbage Palm, they aren’t actually palm trees.
Sorry – I worked on the parks dept as a youth.

Exit56b said…

I really like the shirt, will be buying all three. I like how last season and this, we’ve had one conservative and one eye-popping design for our away and third shirts. Even better that the club had supporters in on the design process.

thegazzyb added…

That’s the one I’d go for!
A nice-looking shirt but coincidentally also an official AFCB kit.
I really like this one and with the lack of the sponsor it doesn’t shout “football shirt !”.

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