Financial news outlet Bloomberg have reported that Premier League football club AFC Bournemouth are up for sale.
The news agency have reported that “people familiar with the matter” have stated that AFC Bournemouth are “reviving an attempt to sell the club”.
According to the report…
“Owner Maxim Demin has appointed California-based advisory firm Montminy & Co. to help oversee a sale of the club and is “seeking an acquirer to capitalize on the club’s ongoing success,” according to a document on the process — codenamed “Project Goal”.
It added…
“Bournemouth could be valued at £130 million ($150 million) or more in any sale, according to Kieran Maguire, a lecturer in football finance at the University of Liverpool.
“US investors in particular have been seeking deals for English football clubs, partly attracted by an appreciating dollar exchange rate against the pound. They’re also drawn in by cheaper valuations relative to sports franchises in America and the strong earnings potential from competing in the world’s richest football league.
🍒 This is a situation that I understand has, indeed, been moving in the background. I gather there has been strong interest for some time from a US-based group. #afcb https://t.co/ZCK5ht5GRl
— Kris Temple (@kristemple) September 14, 2022
Russian Businessman Maxim Demin has now been involved with AFC Bournemouth for well over a decade.
He first purchased Jeff Mostyn’s 44% and Steve Sly’s 6% share of the football club and became then AFC Bournemouth chairman Eddie Mitchell’s 50-50 partner, back in November 2011.
At that stage, he had been a regular visitor during the Cherries promotion season from the fourth tier of English football.
Having been co-owner during the Cherries promotion from the third-tier of English football, in September 2013 he bought out former owner Eddie Mitchell and became the sole owner of AFC Bournemouth.
In November 2015, shortly after winning promotion from the second tier of English football and earning a place in the Premier League, Demin sold 25% of the football club to Chicago-based company Peak 6, however that relationship didn’t last long with Demin repurchasing the shares in January 2019.
Demin remains in sole control of AFC Bournemouth, having successfully steered the club through two seasons that were heavily hit by the Covid-19 pandemic, which saw crowds banned from stadiums, compounded by relegation from the Premier League.
The 2021/22 season saw crowds return and with it, AFC Bournemouth’s status as a side in the top flight of English football, winning promotion back to the Premier League in May 2022.
Your say…
SlowDownDerek wrote…
…he’s obviously been trying to shift it for a while but the recent belt-tightening, which apparently came as a surprise to former AFC Bournemouth head coach Scott Parker, presumably is a result of recent discussions. You’d think these talks accelerated when we got promoted and the investment suddenly became more attractive overnight.
It might explain Parker’s actions a bit more. Surely he was made aware of the reason the investment he thought would materialise might not happen. If so this might explain why he apparently engineered his own sacking.
You’d also think they might not rush into appointing a manager in case any new owner/investor wanted to go their own way.
All speculation of course. – Join the conversation, click here.
why has this club not been made to be sold like chelsea
He became a british citizen years ago
I am a potential buyer….how much
Small albeit nice club with limited potential and will probably go down again. Make sense to get out if he can while still up. Southampton along the coast were valued at 350 million but have much bigger stadium facilities and support to build on. Not sure why you really want to buy Bournemouth business wise. Good luck to them.