When Jordon Ibe made the switch from Liverpool to AFC Bournemouth in July 2016 for a reported fee of £15million, the winger became the Cherries club record signing.
Over the past two and a half years that tag has since been passed on to Nathan Ake (£20million from Chelsea) and more recently Jefferson Lerma (£25million from Levante).
But whilst Ake and Lerma have already lived up to their price tags, Jordon Ibe is still trying to live up to his potential.
Now 22-years-old, he still has plenty of time in his career to achieve that, but a stuttering career on the south coast has not helped and the pressure has continued to build.
He has made 62 Premier League appearances to-date as an AFC Bournemouth player, including 36 starts, with the most recent coming before the international break against Newcastle United.
He has played 3,208 minutes, scored 2 goals and claimed 6 assists, all of which came during the 2017/18 campaign, with no direct influence on goals scored this season or during his first season in a Cherries shirt.
Far too many of his appearances he has flattered to deceive and Ibe confesses that he needs to work harder to keep hold of his place in the AFC Bournemouth squad with competition from David Brooks, Ryan Fraser and Junior Stanislas in the wide positions.
Ibe told the Daily Echo…
“…I need to work much harder.
“When I get the chances on the pitch I need to take them. I didn’t take them on Saturday (against Newcastle United) – that’s how it goes sometimes.
“I can always do better and that comes from the training pitch.
“I need to keep pushing hard…”