AFC Bournemouth’s new club store was officially opened this afternoon with Cherries Vice chairman Jeff Mostyn and former director Steve Sly doing the honours cutting the ribbon.
The new club store includes a moving mannequin of AFC Bournemouth legend Steve Fletcher and a newly built trophy cabinet which includes the nPower League One runners-up trophy from last season.
With special thanks to Paul Frank, below are a selection of photos from the club shop opening.
Paul also took some photos of the new south stand ahead of its official opening tonight against Spanish giants Real Madrid.
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