Back in June, AFC Bournemouth released a new home kit, the kit had a new Umbro design with a short-term agreement with Vitality seeing the main shirt sponsor change for the Premier League’s Project restart.
The sponsorship agreement with Vitality was only in place for the final nine games of the 2019/20 campaign, after the resumption of football in the United Kingdom following a three-month suspension for the Coronavirus pandemic.
The new home kit, however, would be the design used for the new 2020/21 season regardless of division. But with uncertainty over who would be the principal sponsor, the shirt was never released for sale.
With the new season just two weeks away, a deal has now been concluded and announced, along with a brand new third shirt.
All three kits are now available for pre-order, with an expected availability date towards the end of the month.
🤩 Pre-order your favourite now 🤩
Our 2020/21 kits are now available for purchase online 👇#afcb 🍒
— AFC Bournemouth 🍒 (@afcbournemouth) September 2, 2020
Which AFCB kit is your favourite?
New @UmbroUK third kit ✅
New front of shirt sponsor ✅
All three kits will be available for pre-order tomorrow, full details coming 🙌 pic.twitter.com/SZiUfeXuFi
— AFC Bournemouth 🍒 (@afcbournemouth) September 1, 2020
MSP Capital are AFC Bournemouth’s new principal partner and front of shirt sponsor, with the drop into the EFL Championship, the Cherries have also secured a new “back of shorts” sponsor, who are United Pallet Network.
The deal with MSP Capital, who are a Poole-based property finance company is a multi-year partnership for the men’s first-team home, away and third shirts.
Surely at least one of us should wildly speculate on the reasons we’ve increased our involvement with a local firm that specialises in funding property development.
“Founded in 1981, MSP Capital has grown to become one of the largest providers of property finance in southern England. We supply funding UK-wide but with specific focus on the southern counties and London.
We offer asset-based, short-term finance and bespoke lending solutions for sums from £30,000 to £10 million, helping our clients to grow, expand, acquire a business or property, or simply to restructure.
MSP Capital can also supply bespoke financing solutions to borrowers who have businesses that require turnaround or recovery plans.”