Date: 3rd July 2013 at 8:13am
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AFC Bournemouth chairman Eddie Mitchell believes the pricing structure for the visit of Real Madrid to Dean Court is sensible.

The news of the pre-season exhibition match at the Goldsands Stadium had been met with unanimous euphoria, until the ticket prices of £60 for adults, £30 for under 16’s and £45 concessions was announced.

Season ticket holders will also receive a £5 discount.

The reaction following the pricing for the game being announced was heavily mixed with fans on Twitter and the AFCB Vital forum debating the news.

AFC Bournemouth director Josh Mitchell posted on Twitter…

@Mitch_Josh: Fans complaining about ticket prices… Just wait until we are in the Premiership!!! #afcb #COYR

While Adam Blackmore, the sports editor for BBC Radio Solent said…

@bigadamsport: I believe it costs about £1M to get Real Madrid to a friendly – Cherries will have about 10,000 fans at say £50 quid average so the board>>

@bigadamsport: >> have made a commitment to the friendly that isn’t about making money but bringing a one-off to #afcb fans & players & great for profile


Speaking to the Daily Echo about the prices Mitchell said…

“It is very difficult to see where to pitch prices but we have things to cover.

“The press that it will get is priceless but we have done our best to keep them to a minimum.

“We appreciate it is hard times for people but we have to get revenue into the club and we have tried to be sensible about it.”


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