Date: 18th July 2013 at 8:05am
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AFC Bournemouth chairman Eddie Mitchell has declared that his next aim is to take the Cherries into the Premier League.

The former Chairman of Dorchester Town Football Club, became part of a consortium which took over AFC Bournemouth in June 2009 alongside Neill Blake, Adam Murry, Jeff Mostyn and Steve Sly.

On 22nd June 2009 Mitchell was announced as the new Chairman of AFC Bournemouth and at the end of his first season as chairman the club won promotion from League Two.

The following season despite losing Eddie Howe to Burnley in January 2011, the Cherries challenged for back to back promotions, missing out on the League One Play-Off Final on penalties to Huddersfield.

A turbulent season followed with a number of that squad sold, with then manager Lee Bradbury struggling to rebuild the side during the early part of the season.

In November 2011 Russian Businessman Maxim Demin purchased Jeff Mostyn’s 44% and Steve Sly’s 6% of the football club and became AFC Bournemouth chairman Eddie Mitchell’s 50-50 partner.

A mid-season revival was brief and Bradbury eventually departed and was replaced by Paul Groves in March 2012.

Groves was handed a large transfer budget by the Cherries board, but failed to get it to work on the pitch, leaving the side with just one victory and in the relegation zone when he departed just seven months into the role.

Eddie Howe’s return to Dean Court was remarkable, steering the club to automatic promotion after just six months back in charge, emulating the feat of Harry Redknapp’s 1987 side in winning promotion to the second tier of English football for only the second time in the clubs history.

Following two promotions under Eddie Howe the Cherries are now looking at the new Championship campaign and Mitchell has set his next target.

Mitchell told the Daily Echo

“I want the club to reach the Premier League, Football is a pressure game and that is what we have got to aim for.

“I know I might fall flat on my face and look stupid for saying it but I want us to compete with the best clubs in the country.

“Three teams have got to go up and I know it is going to be tough. But it is tough for everybody and there are some established clubs in the Championship who haven’t made it. I just want us to have a crack at it.”


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