AFC Bournemouth manager Eddie Howe has confessed that he is uncomfortable with the size of the transfer fees the Cherries have to pay in order to be competitive in the Premier League.
When Howe took over the Cherries on New Years Eve in 2008, AFC Bournemouth were on the brink of relegation from the fourth tier of English football.
Financial oblivion and extinction was a real possibility if relegated out of the football league.
Howe steered the club away from the drop zone, despite the seventeen point deduction and the following season he earned promotion to the third tier despite a 16 month transfer embargo.
The Dean Court hotseat then is in stark contrast to the one Howe finds himself in now.
Two more promotions followed for Howe during his second stint and since promotion to the Premier League, Howe has had to spend big in a bid to keep the club improving.
Tyrone Mings became the clubs record signing for £8million in the summer of 2015, soon to be beaten by Benik Afobe’s £10million move from Wolves in January 2016.
Afobe’s record was soon eclipsed by Jordon Ibe’s reported £15million move during the summer of 2016 and that record was then smashed by the £20million paid for Nathan Ake this summer.
Howe told the Daily Echo…
“The difficulty for us is that most of our income is generated by the television money associated with the Premier League and not through our stadium.
“We are trying to be competitive in the league and trying to move the club forward to become an established club at this level.
“You are not going to do that if you are not active in the transfer market and not prepared to spend, as I think every Premier League club will this summer.
“Some of the figures are uncomfortable for us as a club because, historically, we have never paid these types of fees. But, until two years ago, we had never before been in the Premier League.
“It is something you have to get used to and adjust to very quickly. It is the climate we are in and you have to be prepared to do it. Hopefully, the effects will be seen on the pitch.”
I’m pretty chilled out about the money. If the TV revenues dry up then players won’t cost £20m and earn £60K a week. I doubt the fan cost will change, just the silly money will have to reduce. – Join the conversation here.
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