Date: 14th January 2015 at 9:39am
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AFC Bournemouth manager Eddie Howe has rejected national media reports linking the Cherries with big spending power in a bid to reach the Premier League.

The Times newspaper reported that AFC Bournemouth ‘hope to sign a striker to push them to the Premier League, and are ready to pay £30,000 a week’ adding the Cherries ‘are opting to twist, rather than stick. That is how much promotion is worth.’

AFC Bournemouth’s only movement during the January transfer window has been to extend the loan of Southampton goalkeeper Artur Boruc, whilst in the summer the Cherries only paid out transfer fees on Callum Wilson from Coventry and Andrew Surman from Norwich. Paying a combined total in the region of £3million.

Both Junior Stanislas and Dan Gosling joined on free transfers from Burnley and Newcastle respectively.

But whilst AFC Bournemouth paid out £3million, they received a similar figure from the sale of top goalscorer Lewis Grabban to Norwich and also received a fee in the region of £4million from a sell on clause in regards to Adam Lallana’s move from Southampton to Liverpool.

The majority of the Cherries squad have come through the Football League with AFC Bournemouth with eight of the starting eleven from the defeat to Norwich involved in the squad during the sides League One days.

Howe told the Daily Echo

“…A lot of the speculation and a lot of the players we have been linked with and the transfer fees quoted are also really exaggerated and I don`t know why. It is something that doesn`t really affect anything other than people`s perceptions of what we are trying to do.

“We have always maintained that what we are trying to do is build and it is not about money. It`s not about paying players huge wages, it`s about development, getting good characters and trying to improve them as players and building a team that plays a certain style and one that can hopefully win us games.

“It`s always been about the football for us so when people bring up financial stories or rumours that are incorrect, it goes away from what we are trying to do every day.”

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