Date: 12th January 2015 at 8:30am
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AFC Bournemouth manager Eddie Howe wants his side to show its character after watching the sides 14 game unbeaten run come to an end against Norwich.

The Cherries lost 2-1 at Dean Court on Saturday after initially going ahead through Matt Ritchie’s left footed volley in front of the south stand.

But Norwich came back through Hooper and Jerome to end AFC Bournemouth’s club record unbeaten run in the second tier of English football.

Howe hopes his side will now show character in defeat and re-focus the side who remain top of the Championship on goal difference.

Howe told the Daily Echo

“I don’t need reminding but if anyone did, the quality of the division and how difficult it is to win at this level consistently was highlighted because Norwich have an outstanding squad. There is no denying the quality of players they have and we always knew it was going to be a really tough assignment.

“You hoped the early goal would help in our performance but it was a reminder for everybody that we have to be at our very best to win and, hopefully, it will spur us on in the next few weeks to recover from this defeat and show our character.

“There is no negativity in my mind. We were disappointed we lost the game but we can use it as a positive and it can re-focus everyone’s mind-set. It was incredibly difficult to go on the unbeaten run and it has taken incredible mentality from the players to achieve it.

“This might just bring everyone’s expectations down slightly. We are going to need to be at our best to win games and are going to need the crowd’s support through tough times to make sure we continue the success we have had. Hopefully, this defeat could be a positive in the long run.”

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