Date: 4th September 2014 at 10:44am
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AFC Bournemouth mascot Cherry Bear has become the latest member of Eddie Howe’s squad to sign a new contract after agreeing an extension with sponsors afcb.vitalfootball.co.uk.

Cherry Bear has put paw to paper on a new two-year deal, which means he will continue his long association with AFC Bournemouth’s biggest fan website afcb.vitalfootball.co.uk.

Cherry Bear was first sponsored by the afcb.vitalfootball.co.uk website in 2006 and six years ago they paid for Cherry Bear’s career saving operation, which has kept him running the touchline and putting smiles on Junior Cherries’ faces ever since.

AFC Bournemouth manager Eddie Howe was delighted with the new deal and said, ‘I’m happy that afcb.vitalfootball.co.uk have agreed to extend Cherry Bear’s current contract. The supporters’ website has shown great support over the years and this latest deal is just another sign of that.

‘Cherry Bear is a vital member of the squad here. You only have to look around the ground to see the effect Cherry Bear has on the supporters, especially the young ones. He’s loved by them all and it’s good to know that he will be running around Dean Court for forthcoming seasons.’


Speaking about the new deal Cherry Bear said, ‘I am absolutely thrilled to have signed for another two seasons with afcb.vitalfootball.co.uk.

‘The supporters’ website has given me and the Junior Cherries wonderful backing over the years and it is fantastic that this will continue!’


AFCB Press



AFCB Vital would like to thank Ryan Winchcombe for designing our new Cherry Bear artwork for the website.

Ryan’s work has recently been used by AFC Bournemouth with cartoons of AFC Bournemouth legend Steve Fletcher, manager Eddie Howe and of course AFCB Vital sponsored Cherry Bear being used for Birthday Cards in AFC Bournemouth’s new club store.

To view some of Ryan’s work visit his facebook page on facebook.com/RyanWinchcombeArt.

AFCB Vital Travel Coaches

Once again AFCB Vital are sponsoring the Travel Coaches this season.

The sponsorship guarantees that a supporter coach will travel to every league and cup game this season. For prices, departure times and how to book – click here.



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